LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data on RampID via downstream activation partners including DSPs, SSPs, CTV destinations, and other premium publishers. Marketers...