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The stable and broad customer base of the ALSO Group is a central success factor, which creates additional possibilities for business development. These are based on various business models. They differ in dynamics, entry and exit barriers, margins, OPEX, working capital involved, and not least, the qualifications of the employees. In 2012, ALSO executed a decoupling of the existing models in order to intensify their development. The drivers of the transactional business model – the traditional supply business – are scale effects. The driver of the consulting-oriented business in the traditional Solutions sector is the qualified parameterization and testing of IT projects. All other Service businesses are based on the Process Engineering business model. As a result, the different business models have different risk structures and the diversification increases the stability of the company. High availability, reliable delivery, competitive prices ALSO can deliver to its customers – or the customers of these customers – within the same day. Smaller resellers can order products from us out of a broad portfolio, at attractive prices, and in any desired quantity. ALSO’s more than 1 500 sales and product-marketing employees can offer professional support on questions of configuration and project management. Buyers have 24/7 access to the information in our webshops about our extensive product offerings and ordering methods. Customized portfolio, short project planning phase, profound product knowledge ALSO maintains daily contact with its buyers and therefore knows their requirements in relation to software, servers, storage, networks, security, and other topics. ALSO offers a solutions portfolio that is exactly aligned to customers’ requirements. In projects, ALSO provides support on questions of architecture and design, rapidly translates requirements into concrete configurations, and monitors the status of projects. When managing projects, ALSO draws attention to price and product changes and offers support with proof-of-concept.